There are so many ways to get a business’ name in front of a consumer now. From social media and search engine marketing to email, phone calls and telemarketing, the list of methods that businesses can use to promote their products or services is long. However, when it comes to grabbing attention and driving new traffic into a business’ doors, nothing works better than well-designed custom signs.
Often, a new customer’s first impression of your brand is based on the sign they see from the road or sidewalk. This makes it critically important that your signage conveys the right message and is consistent with the rest of your branding aesthetics. In addition, since a company’s name is a primary element of its sign, it should also be easily readable from a distance. This means following the “10-by-1” rule for font size, which states that every one inch of letter scale can be read from a maximum of 10 feet away.
When properly designed, custom outdoor signs are able to create a buzz of interest that draws the eye and holds it. They can communicate a company’s value proposition or mission statement, describe the products and services it offers or simply be visually appealing and creative. Studies have shown that consumers remember signs that are colorful, humorous or thought-provoking and find them more memorable than a simple list of information.
In addition, outdoor signs are nonintrusive compared to other forms of advertising, like interrupting TV shows with commercials or spamming consumers’ inboxes or phones with emails and telemarketing calls. They allow customers to voluntarily engage with the brand and offer them more control over their experience.
Once a potential customer has been drawn in, outdoor signs can work to build a relationship with the brand by communicating the key details of their product or service. This can help reduce the number of unqualified inquiries that a staff must respond to and free up time to serve genuinely interested clients.
With a range of different materials and designs available, it is important to choose the right sign type for your needs. Whether you are opening a restaurant, retail store, office or other small business, the right sign will help to establish a lasting and successful relationship with your clients. This article will explore some of the most popular and effective types of custom outdoor signs, addressing the unique characteristics that make them so useful in today’s business environment. It will also provide expert advice on installing and maintaining these types of signs to ensure that they perform their best for the long-term. This includes examining the best approaches to navigate local zoning laws and preparing for the process of obtaining any necessary permits. Contact your local sign company in Madison to learn more about the many ways we can help your brand with customized, high-quality outdoor signage.
